Digital Marketing Operations Analyst (Salesforce/ Marketo)

Description

Hybrid; Onsite Tuesday, Wednesday, Thursday

Role: Channel Metadata Analyst (Digital Lab)

Summary:

• The Channel Metadata Analyst supports Client Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs.
• This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.

Responsibilities:

• Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
• Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
• Utilize Salesforce (CPMT) for metadata activities
• Perform data querying, analysis, and process automation using SQL
• Develop and maintain documentation such as playbooks, guides, and RACI matrices
• Onboard cross-functional/agency teams on workflows and operational processes
• Partner with teams to gather requirements, test, and verify data inputs/outputs
• Drive standardization, automation, and process improvements to enable greater efficiency
• Troubleshoot issues, identify root causes, and implement corrective actions with partners
• Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
• Oversee and support aspects of Email Rental and Preference Center workflows and operations
• Stay current with digital operations best practices and recommend new solutions
• Communicate clearly and set expectations throughout operational processes

Qualifications:

• Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience
• Experience with digital marketing operations, database/content management, project management.
• Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
• Exceptional communication and collaboration skills across business and technical teams
• Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
• Proven track record of cross-functional teamwork and driving programs to completion
• Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Enthusiastic, solution-oriented, and open to new challenges 

What are the top 3-5 skills, experience or education required for this position:

• Experience with digital marketing operations, database/content management, project management.
• Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
• Exceptional communication and collaboration skills across business and technical teams.
• Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.