Advertising Manager II

Description

25 Hours/week TWTH in office Atlanta office complex Max rate $115 Laptop must be provided -Seeking a contract resource to expand Coca-Cola?s eMMM platform and data integration model. Must excel in media measurement project management and cross-functional leadership with top customers and external partners.- ?Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. ?Prepare reports of findings, illustrating data graphically and translating complex findings into written text. ?Forecast and track marketing and sales trends, analyzing collected data. ?Seek and provide information to help companies determine their position in the marketplace. ?Measure the effectiveness of marketing, advertising, and communications programs and strategies. ?Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. ?Provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. ?Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. ?Monitor industry statistics and follow trends in trade literature. ?Develop and implement procedures for identifying advertising needs. ?Direct trained survey interviewers. ?Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.