Marketing Automation Specialist

Description

Remote / Onsite - Bay Area (if remote should come to office when needed)

Marketing Automation Specialist

Position Overview

• We’re looking for a hands-on, detail-oriented Marketing Automation Specialist with 5–7 years of experience to join our Automation & Delivery team. In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints.
• You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.
• You’ll work across integrated channels—from email to WhatsApp messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys.
• You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

Key Responsibilities:

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Leverage knack for audience creation, logic setup, and governance across multiple channels.
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications:

• 5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder,  MPscript, SQL, and cross-channel campaign execution.
• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Proficiency with Knack, including logic structuring and audience governance.
• Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

• Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.

Must-Have Skills

• Salesforce Marketing Cloud (SFMC):
• Journey Builder: Used for building and optimizing multi-step automation journeys.
• Automation Studio: Utilized for automating marketing tasks.
• Email Studio: For managing email campaigns.
• Content Builder: For creating and managing content.
• Movable Ink:AMPscript and SSJS
• Splash: HTML/CSS/JavaScript:
• Basic front-end skills required for implementing web forms and tagging.
• Salesforce Data Cloud: For integrating real-time audience insights and
• SQL: Used for audience segmentation, data extensions, and performance analysis.

Nice-to-have Skills

• Previous Client candidates Strong communication skills
• Deliver things on time
• Knack