Corporate Brand Strategist

Description

Hybrid Work location:  Manhattan, NY

Monday and Friday, WAH, Tuesday, Wednesday and Thursday in office.

Seeking a mid level Corporate Brand Strategist.

Ability to work onsite 3 days per week (Tues-Thurs)

Initial six-month assignment with the possibility of extension 

Work schedule hours are from 9:00 a.m. to 5:00 p.m. Half hour lunch.

• Seeking candidates who have excellent written and verbal skills, ability to work independently.
• A motivated, energetic and creative doer who wants to take on projects with a positive demeanor. This is a must.
• Candidates who have previous work experience with Financial Services, Wealth Management, and Insurance will have first preference.
• The new brand architecture will need to define the connective tissue across lines of business and audiences as well as distinguishing strategic elements.
• The Brand Strategist will develop the brand architecture with the support of the VP, Brand Strategy and stakeholders across the enterprise.
• The Brand Strategist will also work closely with external branding partners to leverage the brand architecture output to optimize and expand Client sub-brands in-market (including sub-brand positioning, naming, and identity development).
• An important area of focus will be affluent and HNW consumers related to advisory solutions and targeted support models/consultative services.

The Brand Strategist should have the following:

• 5-7 years minimum as a Brand Strategist with hands-on experience leading brand architecture work for complex, diversified brands.
• Experience working in Financial Services, Wealth Management, and Insurance a plus (although not mandatory).
• A self-starter – able to design a project plan, manage work to through key milestones and deliverables, manage roadblocks, and communicate consistently and effectively with team.
• A creative problem solver – able to aggregate and assess large amounts of strategic information and data, distill, and turn into a concise, compelling strategic POV.
• Executionally focused – able to turn strategy into executional ideas and market-facing concepts (including positioning, naming, visual identity development).
• Team oriented – able to quickly build relationships and trust across teams and comfortable working with multiple stakeholders.

 Role Definition & Key Responsibilities

Overall Role:

• Collaborate directly with hiring manager in executing corporate brand strategy
• Not a generic brand strategist—this role is built around evolving the enterprise positioning and ensuring a consistent, optimized brand architecture across the entire portfolio

Brand Architecture:

• Encompasses the overall framework for the Client  brand, including its sub-brands, endorsed brands, and standalone brands
• Involves both the visual identity (logo, color palette, photographic style) and the brand voice
• Work with an external branding agency to optimize, refine, and, if needed, develop new brand elements (e.g., a new wealth sub-brand)

First Six Months Focus:

• Collaboration with External Agency:
• Work closely with a leading branding firm to assess and optimize the current portfolio architecture
• Engage in the evaluation and refinement of the positioning of existing brands (e.g., Client Investments, Group Benefits Solutions)

Candidate Profile & Manager’s Expectations

Required Experience:

• 5-7 years in brand strategy, with direct, hands-on involvement in brand architecture

• The manager emphasizes that while brilliant puzzle solvers exist, a candidate must also be personable and work well within a tight-knit, trust-based team environment