Sr. Specialist Marketing

Description

Sr Specialist Marketing Job Title: CRM Campaign Specialist (Contract to potential hire) Bill Rate Max: $74.83-$94.13 •Job Location: 2901 Harbor Bay Parkway Alameda, CA 94502 •Days/Hours: Full-time, 40 hours/week (Monday–Friday) •100 Percent Onsite Selected candidate will start ASAP after all screenings have cleared. Top 3–5 Key Skills or Experience: * Partner with CRM Manager to develop and launch CRM campaigns across email, SMS, and other digital channels using platforms like Braze. *Experience with advanced CRM platforms (Braze): CRM Marketing understanding with a proven ability to design, execute, and optimize with a strong focus on understanding customer needs and delivering personalized experiences that drive loyalty. *Segmentation and personalization: The ability to leverage customer data to create targeted, personalized campaigns that engage customers at the right time with the right message. Having experience working within a regulated industry is a bonus. *Cross functional collaboration: Work closely with marketing, product, regulatory, legal, etc to deliver campaigns and align with business goals. Give clear feedback, direction, and demonstrate strong organizational and project management skills. *Data-Driven Decision Making: Strong analytical skills to interpret campaign data, and ability to apply insights to optimize lead generation, customer segmentation, and engagement strategies. Job Position Overview: The CRM Campaign Specialist will play a key supporting role within Abbott’s Customer Engagement team. This will be a temporary position with the potential for full-time work and is ideal for a detail-oriented marketer with experience in CRM platforms and digital campaign execution. The specialist will assist in managing day-to-day CRM operations, ensuring continuity of customer communications and campaign performance tracking. Job Description: We are seeking a detail-oriented and data-driven CRM Campaign Specialist to join our Engagement team. This role will assist in the execution and monitoring of CRM campaigns, ensuring continuity in customer engagement efforts across digital channels. The ideal candidate is a collaborative team player with strong organizational skills and a passion for data-driven marketing Working closely with cross-functional teams, the CRM Campaign Specialist will help execute email and SMS campaigns, maintain audience segmentation, and support reporting needs. This role requires strong organizational skills, a collaborative mindset, and a passion for delivering personalized customer experiences in a regulated healthcare environment.