Remote 

Program Manager, Audience Identification 

Duration: 6 months, with a checkpoint at 3 months

This is a senior Growth Marketing Operations + Data Program Management role. The client needs someone who can build a scalable process for identifying potential business partners using third-party audience data, while managing vendors, CRM integration, data quality, and privacy compliance.

Top 3 must-have HARD skills:

• Program management experience
• Growth/marketing strategy partnerships background is a must
• Experience with CRM or marketing automation platforms ie: Salesforce

Good to have skills:  

• Deep data experience
• Working with third party vendors
• Experience working with stakeholders and developing plans
• Working with go-to-market data

About the role

• We are hiring an experienced contingent program manager to build and operationalise how our team identifies and reaches potential partners using licensed third-party audience data sources.
• Today this capability runs as a largely manual, lightly integrated process: data is held in disconnected spreadsheets, aggregation and consent capture are inconsistent, and records are not retained in a durable, reusable structure. There is a clear opportunity to turn this into a documented, repeatable capability that multiple internal teams can use.
• This is a senior, end-to-end program management role. You will set the point of view on how the organisation uses third-party data, own the cross-functional program that turns it into a documented capability, and represent the team credibly with product, analytics, tooling and external data vendors.

Minimum qualifications

• Senior program or operations management experience, including ownership of a cross-functional program with real dependencies (not a task queue).
• Experience setting direction in an ambiguous space and building process while running it.
• Strong data fluency: enrichment, matching, dedupe, field normalisation and QA at volume.
• Demonstrated vendor management experience — holding a commercial relationship to a spec and timeline, plus contracting and invoicing exposure.
• Privacy and consent fluency: experience in environments where data privacy and opt-in/consent management are foundational to data handling.
• Experience influencing product, analytics and technical partners without formal authority, and communicating credibly with senior stakeholders.

Preferred qualifications

• SQL familiarity.
• Experience with CRM or marketing automation platforms.
• Experience standing up a data capability that was later adopted by multiple teams.

Responsibilities

Own the third-party audience identification program

• Own the program end to end: roadmap, milestones, dependencies, risks and stakeholder communication, with a regular readout to the team lead.
• Set the point of view on how the team uses its third-party data vendor set, and bring strategic oversight to vendor usage that today happens in a decentralised way.
• Act as the single decision point for prioritisation across competing internal requests.

What this role is not

• Not an analytics build role — audience sizing sits in a separate workstream, though this role coordinates with it.
• Not a tooling-team representative role.
• Not a pure execution seat; day-to-day request throughput is part of the job, but the expectation is program ownership.