Description:

• Responsible for the development and strategic planning of specific marketing plans and activities for specific product(s)/project(s)/product line(s) to establish, enhance or distinguish placement within the competitive arena.
• Activities may include tactics, tools, logistics, campaigns, basic messaging and positioning.
• Develops business plans and product positioning in the marketplace.
• Oversees market research, monitors competitive activity, and identifies customer needs. Coaches others on specific products and/or projects.

Responsible for compliance with applicable Corporate and Divisional Policies and procedures.

• Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research and performing financial analyses.
• Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives and budget guidelines.
• Proposes the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.
• Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
• Coaches others within Marketing in the development of projects and/or programs 6. Understands project timeline and makes and presents recommendations based on risk analysis when project is off course.
• Thorough understanding of Diabetes business, product lines, market space, and Client businesses.
• Bachelor's degree plus 5-8 years of related work experience with a complete understanding of specified functional area, or an equivalent combination of education and work experience. MBA strongly preferred

Specifically asks for candidates with:

• Certified Diabetes Care and Education Specialist (CDCES)
• Healthcare marketing experience within pharmaceutical and/or medical device organizations
• Ideally, healthcare marketing experience combined with management consulting experience